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Counsellor

Social Media Content Kit

Social media for a therapist is harder than most industries. Every claim is constrained by the ASA, every testimonial is constrained by your professional body's ethical framework, every post is weighed against what a safeguarding conversation might surface. Most therapists choose one of two options: avoid social media entirely, or post sporadically and retreat. But clients search, GPs research before referring, and EAPs vet panel therapists through online visibility. This kit is the middle path. You get 64 ready-to-edit captions covering the work a counsellor actually does — first-session framing, modalities explained plainly, ethics and scope, supervision and CPD, credentials, local community, service offerings, returning clients — plus 10 fully scripted Reels, a 4-week posting calendar, bio and DM templates, and a localisation worksheet. Every line sits inside BACP/UKCP/BABCP/BABT ethical frameworks: no cure claims, no outcome percentages, no anonymised session content, confidentiality frame held throughout. Fill in your details once. The kit adapts to your modality, your training, your registration, and your area.