Privacy policy.

LaunchKit is committed to protecting the personal data of its customers, subscribers, and visitors. This policy explains what data we collect, why we collect it, how we use it, and what your rights are under UK data protection law.

1. Who we are

LaunchKit is a trading name of Kevin McCulloch, sole trader, based in the United Kingdom.
hello@yourlaunchkit.co.uk

Kevin McCulloch (trading as LaunchKit) is the data controller for personal data collected through this website and our Shopify storefront. A geographic service address can be provided on request via the email above.

For data protection enquiries: hello@yourlaunchkit.co.uk.

2. What we collect

We collect only the personal data reasonably needed to operate the website, fulfil purchases, and provide support:

• Identification and contact data — name, email address, billing address, country
• Order and transaction data — products purchased, order references, payment provider references
• Communications — support messages, newsletter subscriptions, marketing preferences
• Technical data — IP address, browser type, security logs, basic device data

We do not collect or store full payment card details. Payments are processed securely by Shopify Payments and PayPal, who handle card data under PCI DSS compliance.

3. Why we use your data and our lawful bases

• Processing orders, sending download links, providing support — contract performance
• Accounting, tax, and statutory record-keeping — legal obligation
• Fraud prevention, website security, abuse logging — legitimate interests
• Marketing emails and newsletter subscriptions — consent (you can withdraw at any time)
• Improving the website and product range — legitimate interests

Where we rely on legitimate interests, those interests are: preventing fraud, securing the website, understanding how customers use the site, and improving our products and service.

4. Who we share your data with

We share personal data only with the service providers needed to operate the business:

• Payment processors — Shopify Payments, PayPal
• Email delivery — transactional and marketing email providers
• Hosting and infrastructure — Vercel, Shopify, Cloudflare
• Customer support tooling

These providers receive only what they need to perform their function. They are bound by their own data protection commitments and process data on our instructions.

We do not sell your personal data to third parties.

5. International transfers

Some of our service providers (e.g. Shopify, Vercel) operate globally. Where personal data is transferred outside the UK or EEA, we rely on appropriate safeguards such as the UK International Data Transfer Agreement, the EU Standard Contractual Clauses, or adequacy regulations.

6. Data retention

We keep personal data only as long as needed for the purpose it was collected:

• Order and accounting records — retained for as long as required by UK tax and accounting law
• Support messages — retained as long as needed to assist and for a reasonable follow-up period
• Marketing data — retained until you unsubscribe or otherwise withdraw consent
• Security and fraud logs — retained for a limited period proportionate to the purpose

7. Your rights

Under UK GDPR you have the right to:

• Access the personal data we hold about you
• Request correction of inaccurate data
• Request erasure of your data (“right to be forgotten”)
• Restrict or object to certain types of processing
• Receive a copy of your data in a portable format
• Withdraw consent at any time (where processing is based on consent)
• Lodge a complaint with the Information Commissioner’s Office (ICO) at ico.org.uk/make-a-complaint

You have the absolute right to object to direct marketing at any time.

To exercise any of these rights, contact hello@yourlaunchkit.co.uk. We will respond within one month of receiving a verifiable request.

8. Cookies

We use essential browser storage needed to operate the website and process orders (for example cart and checkout state). We also use first-party session storage to understand which LaunchKit pages and campaigns lead to recommendations, email requests and checkout handoffs. This measurement does not use advertising cookies, store your IP address, or send browsing data to a third-party advertising network.

9. Children

Our products and website are intended for business owners and adults. We do not knowingly collect personal data from children under 16.

10. Changes to this policy

We may update this policy from time to time. The “Last updated” date below shows when it was most recently revised. The version in effect at the time of your purchase or interaction governs how your data is handled at that time.

11. Contact

For any data protection questions or to exercise your rights: hello@yourlaunchkit.co.uk.