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Beauty Salon

Social Media Content Kit

You know social media matters for the salon. Clients in your area check Instagram before they book a lash consult, compare salons on Google before a first-time facial, and ask Facebook groups for bridal recommendations. The salons that show up consistently stay front of mind when someone decides it's time for a new brow home or a regular facial rhythm. But between lash sets, patch tests and wedding mornings, writing a post is the last thing on your list. This kit removes that problem. You get 65 ready-to-edit captions covering the work you actually do — lashes, brows, waxing, facials, massage, nails and spray tans — plus 10 fully scripted Reels, a 4-week posting calendar, bio and DM templates, and a localisation worksheet. Non-injectable scope is locked. No anti-ageing or clinical-outcome claims (MHRA/ASA-regulated), no filtered before/after, and every relevant caption references patch-test protocol. Fill in your details once. The whole kit adapts to your area, your pricing, and your team's qualifications.

Digital downloadBest used in Microsoft ExcelInstant access
65 ready-to-edit captions — organised by topic: lashes, brows, waxing, facials, body treatments (massage + spray tan + nails), trust and credentials, local and community, services, rebooking and reviews
4-week posting calendar — a day-by-day schedule that tells you exactly what to post and when
Localisation worksheet — fill in your salon name, area, qualifications, pricing, patch-test policy, and contact stack once; personalise every caption instantly

In the pack

What's included

  • 00 Start Here
  • 01 Strategy Guide
  • 02 Caption Library
  • 03 Seasonal Hooks + Bios
  • 04 Templates + DMs
  • 05 Stories + Reels
  • 06 Cheat Sheet + Platform Notes
  • 07 Posting Calendar
  • 08 Scripted Reels
  • 09 Localisation Worksheet
  • 10 Photo Checklist + Rescue Guide
  • Master PDF
  • Master DOCX

Sample pages

Social Media Content Kit — sample document pages

Frequently Asked Questions

How do I receive Social Media Content Kit?

After payment, a confirmation email with your secure download links is sent to your checkout email within a few minutes. If you don’t see it, check your spam folder. You can also recover downloads later at yourlaunchkit.co.uk/downloads using your order ID and email.

Can I edit these files?

Depends on the product and file type. Check the badges and description, then review before live use.

Is this legal or tax advice?

No. LaunchKit products are practical business resources. Review against your own circumstances.