Cattery
Cattery Social Media Content Kit
You know social media matters for the cattery. Cat owners check Instagram for a sense of the place before they'd ever leave their cat there, search Google before they pick up the phone, and ask local Facebook groups for referrals from other owners. The catteries that show up consistently — licensed and vet-partnered — stay front of mind when the next holiday is booked. But between morning feeds, vaccination-card checks, pen cleans and medication rounds, writing a post is the last thing on your list. This kit removes that problem. You get 64 ready-to-edit captions covering the work you actually do — standard boarding, long-term stays, health and vaccinations, facilities and pens, trust and credentials, local community, services and rebookings — plus 10 fully scripted Reels, a 4-week posting calendar, bio and DM templates, and a localisation worksheet. Consent discipline is built in: default content is empty pens and facilities; resident-cat photos require owner consent. Fill in your details once. The whole kit adapts to your licence rating, your vet partner, and your pen specs.
Sample pages
Preview what's inside
In the pack
What's included
- 01 Strategy Guide
- 02 Caption Library
- 03 Seasonal Hooks + Bios
- 04 Templates + DMs
- 05 Stories + Reels
- 06 Cheat Sheet + Platform Notes
- 07 Posting Calendar
- 08 Scripted Reels
- 09 Localisation Worksheet
- 10 Photo Checklist + Rescue Guide
- Master PDF
- Master DOCX
Sample pages
Frequently Asked Questions
How do I receive Social Media Content Kit?
After payment, a confirmation email with your secure download links is sent to your checkout email within a few minutes. You'll receive a ZIP containing the modular PDF kit (Start Here, the section files and the master PDF) plus the master editable Word (.docx). If you don’t see the email, check your spam folder. You can also recover downloads later at yourlaunchkit.co.uk/downloads using your order ID and email.
Can I edit these files?
Modular PDF kit plus an editable Word master. The PDFs (Start Here + the section files + master) are read-and-reference content for planning and captioning; the master DOCX is fully editable in Microsoft Word so you can adapt captions and content to your own brand voice.
Is this legal or tax advice?
No. LaunchKit templates are practical business resources. Review against your own circumstances and check suitability for your business.
Why LaunchKit
Built for the business you actually run.
Every cattery pack is reviewed for accurate format and tier disclosure. Templates are practical resources, not legal or tax advice — review against your own circumstances before use.
Complete your toolkit
More for Cattery
Startup Guide
Opening a cattery in England means working under the Animal Welfare (Licensing of Activities Involving Animals) Regulations 2018 with local authority licensing, formal welfare standards, regular inspections, and boarding insurance — all before the first cat arrives. (Scotland, Wales, and Northern Ireland have related but separate frameworks.) This guide covers business registration, the licensing application and inspection process, welfare-grade pen design, vaccination and health record requirements, pricing per night and peak periods, and the first-90-days checklist for going from application to operating boarders.
Business Documents — Standard
Running a cattery means owner consents, vaccination records, dietary and medication notes and GDPR notices sit behind every booking. The care is the easy bit; what drains the week is rewriting the same paperwork from memory and hoping nothing's missed when an inspector or insurer asks. This Standard pack delivers the 12 documents a cattery actually uses week to week — Cat Boarding Registration, Vaccination Record Form, Boarding Consent Agreement, GDPR Privacy Notice, Veterinary Contact Authority Form, Feeding Dietary Instructions, plus Medication Administration Form, Emergency Authorisation Form, Photo Consent Form, Customer Feedback Form, Cancellation Policy and Complaint Procedure. Each PDF carries a fillable header — type your business name and trading details once, then print or save. UK-specific terminology, A4 print-ready, no Canva and no monthly software. Built for sole-trader and small-firm UK catteries who want one consistent paper trail across every job.
AI Copy Kit
Running a cattery lives on communication — booking enquiry replies, vaccination check reminders, drop-off and pickup confirmations, holiday-season booking promos, daily-update messages, review requests. Writing each one fresh between feeding rounds is exhausting, and patchy messaging reads as disorganised to owners leaving a much-loved cat in your care. This AI Copy Kit gives you 120+ ready-made messages, prompts and templates written specifically for UK catteries. Four components: an AI Copy Kit Main with 30 structured playbooks for every communication scenario from first enquiry to final invoice follow-up; Copy Banks for quick-grab messages by situation; Email Templates for client onboarding, job completion, payment reminders and seasonal promotions; and an Automation Guide showing how to use the templates with AI tools, including reusable prompt formulas for any future message — covering booking enquiry replies, vaccination check reminders, drop-off and pickup confirmations, holiday-season promos and review requests. Editable DOCX plus PDF reference copies. UK-specific tone. Copy, customise, send.