Choose captions that match the services you want to show.
Cattery
You know social media matters for the cattery. Cat owners check Instagram for a sense of the place before they'd ever leave their cat there, search Google before they pick up the phone, and ask local Facebook groups for referrals from other owners. The catteries that show up consistently — licensed and vet-partnered — stay front of mind when the next holiday is booked. But between morning feeds, vaccination-card checks, pen cleans and medication rounds, writing a post is the last thing on your list. This kit removes that problem. You get 64 ready-to-edit captions covering the work you actually do — standard boarding, long-term stays, health and vaccinations, facilities and pens, trust and credentials, local community, services and rebookings — plus 10 fully scripted Reels, a 4-week posting calendar, bio and DM templates, and a localisation worksheet. Consent discipline is built in: default content is empty pens and facilities; resident-cat photos require owner consent. Use the localisation worksheet as a reference, then edit the supplied master DOCX to apply your confirmed business details to the captions you choose. This static download does not update every caption automatically. Your download contains 13 files: 00 Start Here PDF, 10 section PDFs, 1 complete master PDF and 1 editable master DOCX.
Sample pages
In the pack
Sample pages

Made for the work
Plan posts using the caption bank, reel scripts and calendar. Adapt the chosen text in the master Word document and add your own photos or footage before publishing.
Start with a task such as:
Choose captions that match the services you want to show.
Adapt a reel script to footage you can record.
Arrange the posts you choose in your content calendar.
Frequently Asked Questions
After payment, a confirmation email with your secure download links is sent to your checkout email within a few minutes. You'll receive 13 files: 00 Start Here PDF, 10 section PDFs, 1 complete master PDF and 1 editable master Word (DOCX) file. Use the localisation worksheet as a reference, then manually adapt the captions you choose in the master DOCX; the static files do not update every caption automatically. If you don’t see the email, check your spam folder. Your download email is your permanent access — keep it. If you ever lose it, contact hello@yourlaunchkit.co.uk and we’ll re-send your files.
13 files: 00 Start Here PDF, 10 section PDFs, 1 complete master PDF and 1 editable master DOCX. The section files cover strategy, captions, seasonal hooks, templates, Stories, Reels, platform notes, the posting calendar, localisation and practical photo/rescue guidance.
Yes. Use the localisation worksheet as a reference, then manually adapt the captions you choose in the complete master DOCX. The other 12 files are read-and-reference PDFs: Start Here, 10 section PDFs and the complete master PDF. These static files do not update every caption automatically.
No. It gives you practical captions and a repeatable posting system. It does not promise reach, followers, engagement, leads or bookings.
Real reviews
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Useful next steps
Most UK catteries compete on price, location, and "good with cats" claims, but their marketing copy says none of that. A homepage that lists "boarding from £14 per night, all cats welcome, fully…
Read the guide →Start a UK cattery with licensing, cat accommodation, welfare records, vaccination checks, pricing, insurance, HMRC and booking terms.
Read the guide →A UK cattery's revenue is concentrated into roughly 16 weeks per year: Christmas-and-New-Year, Easter, summer, and October half-term. The rest of the year carries the fixed costs (premises, licence,…
Read the guide →Why LaunchKit
Every cattery pack is reviewed for accurate format and tier disclosure. Templates are practical resources, not legal or tax advice — review against your own circumstances before use.
Complete your toolkit
Opening a cattery in England means working under the Animal Welfare (Licensing of Activities Involving Animals) Regulations 2018 with local authority licensing, formal welfare standards, regular inspections, and boarding insurance — all before the first cat arrives. (Scotland, Wales, and Northern Ireland have related but separate frameworks.) This guide covers business registration, the licensing application and inspection process, welfare-grade pen design, vaccination and health record requirements, pricing per night and peak periods, and the first-90-days checklist for going from application to operating boarders.
17 business-record templates for Cattery businesses, each supplied as a fillable PDF and an editable DOCX file. Every template is also included in one fill-online HTML bundle: add your business details and brand colour once in the sidebar and they flow through every template, then send clients a locked copy they can fill in with one click. Type into the PDF fields or use a DOCX-compatible editor to change the business name, logo and wording. The exact delivered-file list is shown on this page. These practical templates do not provide legal, clinical or regulatory advice or certification, and do not replace any official records your work requires.
The Cattery AI Copy Kit is a ready-made communication toolkit for customer messages, emails and reusable prompts. You receive 4 core documents — AI Copy Kit Main, Copy Banks, Email Templates and Automation Guide — each supplied as an editable DOCX and a read-only reference PDF: 8 files in your download. Copy and customise the wording for your services, area, prices and policies. The kit does not write or publish content automatically; use the prompt formulas with your own AI tool if you choose. These are communication templates and prompts, not legal, tax or medical advice, and not a substitute for professional guidance.