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Roofer

Roofer Social Media Content Kit

Digital download12 PDFs + editable master DOCX13 files total
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Real-world example

Look inside before you buy.

Pages from the Roofer Social Media Content Kit.

You know social media matters. The roofers in your area who post regularly are the ones people remember when a tile slips after a storm or a chimney starts leaking. They're the name a homeowner already half-trusts before the first phone call, and the firm letting agents forward when a tenant flags a damp patch on the ceiling. But between scaffold drops, surveys, and chasing the next job, sitting down to write a caption is the last thing on your list — you open the app, think "I should post something about that re-roof we just finished," close it again, and a month goes by. This kit removes that problem. You get 64 ready-to-edit captions covering the work you actually do — pitched roofing and tiles, flat roofs and EPDM/GRP, lead flashing and chimneys, leaks and storm damage, gutters, fascias and soffits, insurance jobs and surveys, moss removal and roof cleaning, trust and standards, local and community, bookings, rebooking and reviews. Plus 10 fully scripted Reels, a 4-week posting calendar, bio templates for Instagram, Facebook and Google Business, DM and reply templates, and a localisation worksheet that makes every caption sound like your business, not a template. Use the localisation worksheet as a reference, then edit the supplied master DOCX to apply your confirmed business details to the captions you choose. This static download does not update every caption automatically. Your download contains 13 files: 00 Start Here PDF, 10 section PDFs, 1 complete master PDF and 1 editable master DOCX.

64 ready-to-edit captions — organised by topic: pitched roofing and tiles, flat roofs and EPDM/GRP, lead flashing and chimneys, leaks and storm damage, gutters, fascias and soffits, trust and standards, local and community, bookings, rebooking and reviews
4-week posting calendar — a day-by-day schedule that tells you exactly what to post and when
Localisation worksheet: record your confirmed business details as a reference, then use the editable master DOCX to personalise the captions you choose manually

Preview pages

Preview what's inside

Strategy Guide
Caption Library
Stories + Reels

In the pack

What's included

  • 00 Start Here
  • 01 Strategy Guide
  • 02 Caption Library
  • 03 Seasonal Hooks + Bios
  • 04 Templates + DMs
  • 05 Stories + Reels
  • 06 Cheat Sheet + Platform Notes
  • 07 Posting Calendar
  • 08 Scripted Reels
  • 09 Localisation Worksheet
  • 10 Photo Checklist + Rescue Guide
  • Master PDF
  • Master DOCX

Preview pages

Roofer — Social Media Content Kit preview pages

Made for the work

Put this product to work.

Plan posts using the caption bank, reel scripts and calendar. Adapt the chosen text in the master Word document and add your own photos or footage before publishing.

Start with a task such as:

01

Choose captions that match the services you want to show.

02

Adapt a reel script to footage you can record.

03

Arrange the posts you choose in your content calendar.

Frequently Asked Questions

How do I receive Social Media Content Kit?

After payment, look for your LaunchKit download email in the inbox you used at checkout. Open its link to your download page and download the files listed for your order. You'll receive 13 files: 00 Start Here PDF, 10 section PDFs, 1 complete master PDF and 1 editable master Word (DOCX) file. Use the localisation worksheet as a reference, then manually adapt the captions you choose in the master DOCX; the static files do not update every caption automatically. Keep a copy of your downloaded files. If the email is missing or a link is not working, check your spam or junk folder, then contact hello@yourlaunchkit.co.uk with your checkout email address and order number, if you have it, for help recovering your files.

What exactly do I get?

13 files: 00 Start Here PDF, 10 section PDFs, 1 complete master PDF and 1 editable master DOCX. The section files cover strategy, captions, seasonal hooks, templates, Stories, Reels, platform notes, the posting calendar, localisation and practical photo/rescue guidance.

Can I edit these files?

Yes. Use the localisation worksheet as a reference, then manually adapt the captions you choose in the complete master DOCX. The other 12 files are read-and-reference PDFs: Start Here, 10 section PDFs and the complete master PDF. These static files do not update every caption automatically.

Does this guarantee reach, followers or bookings?

No. It gives you practical captions and a repeatable posting system. It does not promise reach, followers, engagement, leads or bookings.

Real reviews

What customers say

SpenceBirmingham · Plumber

“I was tired of generic forms and documents — I needed something that fit my plumber business perfectly. LaunchKit did exactly that.”

CraigLiverpool · Photographer

“Finding bespoke documents for my photography business was tough. Then I landed on LaunchKit — the forms were actually tailored to what I needed. Highly recommend.”

ChrisGlasgow · Electrician

“I was struggling to organise my marketing, and the Social Media Content Kit literally laid everything out for me — all personalised to my electrician business. Look out for my posts. Great work, LaunchKit team.”

Swipe to read more customer reviews →

Why LaunchKit

Built for the business you actually run.

Every roofer pack is checked so its page says exactly what format you get and what each tier includes. Templates are practical resources, not legal or tax advice — review against your own circumstances before use.

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