Personal Trainers
Personal Trainers Social Media Content Kit
You are good at training people. You are less good at writing about training people. Social media should be straightforward — post about what you do — but between sessions, programming and running the business, it never quite happens. Meanwhile the PT down the road posts four times a week and stays visible to anyone searching locally. This kit removes that problem. You get 64 ready-to-edit captions covering what you actually do — transformations and results, exercise education, nutrition and lifestyle, motivation and mindset, trust and credentials, local and community, bookings, rebooking and reviews. Plus 10 fully scripted Reels, a 4-week posting calendar, bio templates for Instagram, Facebook and Google Business, DM and reply templates, and a localisation worksheet. Inclusive framing throughout — gym, studio, park, online, or wherever you train. Fill in your details once. The whole kit adapts to your area, your specialisms, and your way of working.
In the pack
What's included
- 01 Strategy Guide
- 02 Caption Library
- 03 Seasonal Hooks + Bios
- 04 Templates + DMs
- 05 Stories + Reels
- 06 Cheat Sheet + Platform Notes
- 07 Posting Calendar
- 08 Scripted Reels
- 09 Localisation Worksheet
- 10 Photo Checklist + Rescue Guide
- Master PDF
- Master DOCX
Sample pages
Frequently Asked Questions
How do I receive Social Media Content Kit?
After payment, a confirmation email with your secure download links is sent to your checkout email within a few minutes. You'll receive a ZIP containing the modular PDF kit (Start Here, the section files and the master PDF) plus the master editable Word (.docx). If you don’t see the email, check your spam folder. You can also recover downloads later at yourlaunchkit.co.uk/downloads using your order ID and email.
Can I edit these files?
Modular PDF kit plus an editable Word master. The PDFs (Start Here + the section files + master) are read-and-reference content for planning and captioning; the master DOCX is fully editable in Microsoft Word so you can adapt captions and content to your own brand voice.
Is this legal or tax advice?
No. LaunchKit templates are practical business resources. Review against your own circumstances and check suitability for your business.
Why LaunchKit
Built for the business you actually run.
Every personal trainers pack is reviewed for accurate format and tier disclosure. Templates are practical resources, not legal or tax advice — review against your own circumstances before use.
Complete your toolkit
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Business Documents — Standard
A personal training business lives or dies on the paperwork: consent forms, assessment records, client history, aftercare, GDPR notices, insurance declarations. Patchy or inconsistent forms read as amateur before the first session, and rewriting them each time they're needed eats into practice time that should be going to clients. This Standard pack delivers the 13 documents a personal trainer actually uses week to week — Client Consultation Health Screening, Informed Consent Liability Waiver, Fitness Assessment Record, Goal Setting Programme Agreement, Session Record Training Log, Progress Review Reassessment, plus Nutrition Guidance Disclaimer, Photo Video Release, Online Coaching Agreement, Cancellation No Show Policy, GDPR Privacy Notice, Complaint Resolution Procedure and Emergency Contact Medical Authorisation. Each PDF carries a fillable header — type your business name and trading details once, then print or save. UK-specific terminology, A4 print-ready, no Canva and no monthly software. Built for sole-trader and small-firm UK personal trainers who want one consistent paper trail across every job.
AI Copy Kit
Most personal trainers would rather be coaching than writing trial-session replies, programme updates, no-show follow-ups, transformation review requests and holiday plan messages. Each message takes time you'd rather spend on a client's session, and the result is patchy communication that quietly loses the renewals that fund the next quarter. This AI Copy Kit gives you 120+ ready-made messages, prompts and templates written specifically for UK personal trainers. Four components: an AI Copy Kit Main with 30 structured playbooks for every communication scenario from first enquiry to final invoice follow-up; Copy Banks for quick-grab messages by situation; Email Templates for client onboarding, job completion, payment reminders and seasonal promotions; and an Automation Guide showing how to use the templates with AI tools, including reusable prompt formulas for any future message — covering trial-session replies, programme updates, no-show follow-ups, transformation review requests and holiday-plan check-ins. Editable DOCX plus PDF reference copies. UK-specific tone. Copy, customise, send.