Personal Trainers
Social Media Content Kit
You are good at training people. You are less good at writing about training people. Social media should be straightforward — post about what you do — but between sessions, programming and running the business, it never quite happens. Meanwhile the PT down the road posts four times a week and stays visible to anyone searching locally. This kit removes that problem. You get 64 ready-to-edit captions covering what you actually do — transformations and results, exercise education, nutrition and lifestyle, motivation and mindset, trust and credentials, local and community, bookings, rebooking and reviews. Plus 10 fully scripted Reels, a 4-week posting calendar, bio templates for Instagram, Facebook and Google Business, DM and reply templates, and a localisation worksheet. Inclusive framing throughout — gym, studio, park, online, or wherever you train. Fill in your details once. The whole kit adapts to your area, your specialisms, and your way of working.
In the pack
What's included
- 00 Start Here
- 01 Strategy Guide
- 02 Caption Library
- 03 Seasonal Hooks + Bios
- 04 Templates + DMs
- 05 Stories + Reels
- 06 Cheat Sheet + Platform Notes
- 07 Posting Calendar
- 08 Scripted Reels
- 09 Localisation Worksheet
- 10 Photo Checklist + Rescue Guide
- Master PDF
- Master DOCX
Sample pages
Frequently Asked Questions
How do I receive Social Media Content Kit?
After payment, a confirmation email with your secure download links is sent to your checkout email within a few minutes. If you don’t see it, check your spam folder. You can also recover downloads later at yourlaunchkit.co.uk/downloads using your order ID and email.
Can I edit these files?
Depends on the product and file type. Check the badges and description, then review before live use.
Is this legal or tax advice?
No. LaunchKit products are practical business resources. Review against your own circumstances.
Complete your toolkit
More for Personal Trainers
Startup Guide
Qualifying as a personal trainer is the straightforward part — building a sustainable business around it requires more structure than most new PTs expect. This guide covers REPs registration, public liability insurance, HMRC Self Assessment as a self-employed PT, pricing gym-floor, outdoor, and online sessions, managing client contracts and cancellation policies, building an initial client base, and the cash flow realities of growing from five clients to a full diary.
Business Documents — Standard
13 professional business documents for personal trainers. Each supplied as a PDF with a fillable header — add your business name at the top, then print or save.